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Demographics
Population
Median Income
Racial Distributions
North City, a neighborhood in San Diego, California, exhibits characteristics of a Moderate Diversity community with a White Plurality as of 2022. The white population comprises 56% of the neighborhood, with Asian (23%) and Hispanic (12%) populations following. The area has a high median income of $172,803 in 2022, indicating an affluent suburban enclave within the San Diego metropolitan area.
Over the past decade, North City has transitioned from a White Majority community to one of Moderate Diversity. In 2013, the neighborhood had Low Diversity, with whites making up 76% of the population. By 2022, this percentage decreased to 56%, maintaining a White Plurality. The Asian population increased from 9% in 2013 to 23% in 2022. The Hispanic population remained relatively stable between 11-16% over the decade. The Two or More Races category grew from negligible in 2013 to 8% in 2022.
The demographic shifts in North City occurred alongside a significant increase in median income. From 2013 to 2022, the median income rose from $139,461 to $172,803, an increase of about 24%. The population of North City grew from 12,581 in 2010 to 15,502 in 2022, an increase of about 23%. This population growth, combined with rising incomes and increasing diversity, indicates a neighborhood attracting a range of well-off professionals.
The trends observed in North City align with patterns seen in affluent suburban areas near major cities, particularly those with strong tech sectors. The increasing Asian population mirrors trends seen in areas like Silicon Valley or Seattle's Eastside. The rising median income in North City outpaces national trends. The U.S. median household income grew by about 10% from 2013 to 2022, while North City's growth of 24% indicates an increasingly exclusive and high-income neighborhood.
The increasing diversity, particularly the growth in multiracial individuals, reflects national trends. The 2020 U.S. Census showed a significant increase in people identifying as multiracial across the country. North City exemplifies a Transitional Community, evolving from a predominantly white, affluent suburb to a more diverse, yet more affluent neighborhood. This transition reflects broader demographic shifts in high-income areas near major urban centers, particularly those with strong ties to the tech industry.
The neighborhood's evolution suggests an interplay between economic growth, changing workforce demographics, and shifting social norms around diversity and inclusion in affluent communities.