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Demographics
Population
Median Income
Racial Distributions
Jordan Park - Laurel Heights in San Francisco, California, is categorized as a White Majority neighborhood with moderate diversity. As of 2022, the white population constitutes 55% of the area, with Asian (27%) and Hispanic (13%) populations. The neighborhood has a median income of $131,472 in 2022, above the national average. This area is near the Presidio and includes residential and commercial spaces, such as the Laurel Village shopping center.
Over the past decade, Jordan Park - Laurel Heights has transitioned from a Low Diversity to a Moderate Diversity community. In 2013, the neighborhood was in the White Majority category with 61% white population. In 2022, it remains a White Majority area at 55%, approaching a potential shift to a White Plurality. Notable changes include a decrease in the white population share from 61% in 2013 to 55% in 2022, an increase in the Hispanic population from 6% to 13%, a slight decrease in the Asian population from 28% to 27%, and a decrease in the Black population from 2% to 0%. These shifts indicate the neighborhood is becoming a Transitional Community.
Demographic changes have occurred alongside fluctuations in median income. Median income rose from $107,438 in 2013 to $168,261 in 2019, declined to $128,986 in 2020, rebounded to $165,468 in 2021, and decreased to $131,472 in 2022. Despite fluctuations, the neighborhood has maintained its high-income status throughout the decade. The increasing Hispanic population coincides with periods of both income growth and decline, suggesting the demographic shift is not solely driven by economic factors.
The changes in Jordan Park - Laurel Heights reflect broader trends in San Francisco and many urban areas across the United States. These include increasing diversity in traditionally white-majority neighborhoods, growth in Hispanic populations in urban areas, and fluctuations in high-income neighborhoods due to economic volatility, particularly during the COVID-19 pandemic. The neighborhood's persistent high median income sets it apart from many areas experiencing similar demographic shifts. The stability of the Asian population percentage is notable, as many San Francisco neighborhoods have seen increases in Asian residents over the same period.
Jordan Park - Laurel Heights is evolving from a predominantly white, high-income enclave to a more diverse, yet still affluent, community. This transition reflects broader urban demographic trends while maintaining its economic distinctiveness. The coming years may see further shifts towards increased diversity, potentially moving the area from a White Majority to a White Plurality or a Majority-Minority community if current trends continue.