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Demographics
Population
Median Income
Racial Distributions
The Commons at Rowe Lane in Pflugerville, Texas, has undergone a significant demographic transition. The neighborhood changed from a White Majority status in 2013 to a Majority-Minority community with a Hispanic plurality by 2022. The median income in 2022 was $124,541, indicating an affluent area. The community experienced substantial population growth, more than doubling from 2019 to 2020.
From 2013 to 2017, The Commons at Rowe Lane shifted from a White Majority to Moderate Diversity status. In 2013, 60% of the population identified as white. By 2017, no single group exceeded 50%, with White (42%), Hispanic (30%), and Asian (13%) populations represented.
Between 2019 and 2020, a dramatic shift occurred. The community transitioned to a Majority-Minority status with a Hispanic plurality. The Hispanic population increased from 41% in 2019 to 73% in 2020, while the white population decreased from 39% to 17%. This rapid change suggests a Transitional Community status, with the Hispanic population continuing to grow through 2022.
Despite significant demographic shifts, the median income increased steadily from $109,081 in 2013 to $124,541 in 2022. This trend indicates that the influx of Hispanic residents did not negatively impact the neighborhood's economic status. The community maintained its affluent status throughout the transition.
Population growth was substantial, increasing from 2,125 residents in 2019 to 5,817 in 2020, and further to 6,233 by 2022. This rapid expansion coincided with the shift in racial demographics, potentially indicating a large-scale development project or annexation that attracted a significant Hispanic population.
The demographic shift in The Commons at Rowe Lane is notable when compared to broader trends in Texas and the United States. The speed and scale of change in this neighborhood are unusual. The maintenance and increase of high median incomes during this transition challenges common assumptions about demographic changes and economic impacts.
This neighborhood's evolution reflects broader trends of increasing diversity in suburban areas across the United States. The community's ability to maintain high median incomes while undergoing a significant demographic shift could provide insights into successful integration and economic development strategies for other rapidly changing communities.
The Commons at Rowe Lane presents an example of a Transitional Community that has rapidly evolved from a White Majority to a Majority-Minority status with a Hispanic plurality, while maintaining and improving its economic standing. This trajectory offers lessons in community development, integration, and the interplay between demographics and economics in growing suburban areas.