Rolling Hills Ranch, a neighborhood in Chula Vista, California, has transitioned from a "Moderate Diversity" community to a "Majority-Minority" community with a Hispanic plurality between 2013 and 2022. The Hispanic population increased from 39% to 58%, while the White population decreased from 30% to 21%. The Asian population remained stable, and the Black population slightly declined. This shift reflects broader demographic changes in the San Diego area and California.

The neighborhood experienced significant economic growth during this period. The median income rose from $122,560 in 2013 to $157,261 in 2022, a 28% increase over nine years. This growth outpaces inflation and suggests an influx of higher-income residents or income improvements among existing residents. The population also grew from 6,474 in 2013 to 7,736 in 2022, a 19% increase. These trends indicate that the neighborhood has become increasingly attractive to affluent Hispanic families.

The demographic shifts in Rolling Hills Ranch align with broader trends in California and the United States, particularly in suburban areas of the Southwest. However, the combination of this demographic shift with rising affluence is somewhat unique. The median household income in Rolling Hills Ranch ($157,261 in 2022) is significantly higher than both the California median ($84,907 in 2021) and the U.S. median ($69,021 in 2021), highlighting the neighborhood's exceptional economic status.