Winter Haven, Florida, experienced significant demographic changes between 2013 and 2022. The city's population increased from 57,616 to 72,370, a growth of 25.6%. During this period, Winter Haven transitioned from a "White Majority" community to a "Transitional Community" with "Moderate Diversity". The white population decreased from 62% in 2013 to 51% in 2022, while the Hispanic population increased from 13% to 22%.

The black population remained relatively stable, increasing slightly from 21% to 22%. The Asian population and those identifying as two or more races also saw modest increases. These demographic shifts align with broader trends observed across Florida and many parts of the United States, where Hispanic populations are growing and traditionally white-majority areas are becoming more diverse.

Economically, Winter Haven experienced steady growth. The median income rose from $44,701 in 2013 to $51,132 in 2022, an increase of 14.4% over nine years. This growth occurred alongside the demographic shifts, suggesting that increasing diversity did not negatively impact economic prosperity in the area. However, the economic growth appears to be slightly below the national average, which saw median household income rise by about 18% between 2013 and 2022.