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Demographics
Population
Median Income
Racial Distributions
The WIN neighborhood in Escondido, California, has evolved into a Majority-Minority community with a Hispanic Plurality. As of 2022, the neighborhood population is 2,799 with a median income of $80,066. The area exhibits moderate diversity, with significant Hispanic and White populations, and a growing Asian presence. WIN's proximity to the San Diego Zoo Safari Park may influence local tourism and employment opportunities.
Over the past decade, WIN has undergone a transition in its racial composition. In 2013, the neighborhood had a Moderate Diversity profile, with Hispanic (47%) and White (43%) populations nearly evenly split. By 2022, it had become a Majority-Minority community with a Hispanic Plurality (50%). This shift represents a gradual trend towards increased Hispanic representation.
The Asian population has fluctuated, reaching 11% in 2015-2016 before decreasing to 5% in 2022. There has been a small increase in the Black population and those identifying as two or more races, contributing to the area's growing diversity.
WIN has experienced significant economic growth alongside these demographic changes. The median income has increased from $63,495 in 2013 to $80,066 in 2022, a 26% increase over nine years. This upward income trend correlates with the increasing diversity of the neighborhood, suggesting that the influx of various ethnic groups may have contributed to economic vitality. The population has decreased slightly from 3,173 in 2013 to 2,799 in 2022, potentially indicating a gentrification process where rising incomes may be pricing out some long-term residents.
The demographic shifts in WIN align with broader trends seen across California and many parts of the United States, where Hispanic populations are growing and communities are becoming increasingly diverse. The economic growth in WIN outpaces the national average, which saw median household income rise from $52,250 in 2013 to $70,784 in 2021, a 35% increase over eight years. The neighborhood's proximity to the San Diego Zoo Safari Park likely contributes to its economic resilience, providing a stable source of tourism-related jobs and potentially attracting a diverse workforce.
WIN exemplifies a transitional community, moving from Moderate Diversity to a Majority-Minority status with increasing Hispanic representation. This demographic evolution, coupled with significant income growth, indicates a dynamic neighborhood adapting to changing social and economic landscapes. The challenge moving forward will be to maintain this economic momentum while ensuring the community remains inclusive and affordable for long-term residents of all backgrounds.