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Demographic Shift in Monta Vista South: Asian Majority and High Income
CATEGORY
Demographics
DATA
Population
Median Income
Racial Distributions
Loading Content...
Demographics
Population
Median Income
Racial Distributions
Monta Vista South, a neighborhood in Cupertino, California, has experienced a significant demographic shift over the past decade. In 2013, the neighborhood had moderate diversity with a substantial Asian population (62%) and a significant White population (33%). By 2022, it had become an Asian majority community, with the Asian population increasing to 75% while the White population decreased to 18%. This change represents a transition from moderate diversity to low diversity.
The demographic shift has coincided with an increase in median income. The median income rose from $187,520 in 2013 to $199,369 in 2022, an increase of about 6.3% over nine years. This growth suggests that the incoming Asian population consists largely of high-earning professionals, possibly connected to the tech industry.
The population of Monta Vista South has remained relatively stable, fluctuating between 7,700 and 8,600 residents over the decade. This suggests that the demographic change is likely due to turnover in existing housing rather than new development.
The trends observed in Monta Vista South reflect broader patterns seen in Silicon Valley and other tech hubs, where there has been a significant influx of Asian professionals. However, the extent of the Asian majority in this neighborhood is notably high even for the region.
The median income in Monta Vista South is substantially higher than the national average and surpasses the median for Cupertino as a whole, which was around $171,917 in 2021. This indicates that Monta Vista South represents an exceptionally affluent area within an already wealthy city.
The low representation of other racial groups, particularly Black and Hispanic populations (both at 0% or 1% throughout the decade), is notable. This lack of diversity in certain racial categories is more extreme than typical patterns seen in other affluent suburbs across the United States.
Monta Vista South has evolved from a moderately diverse, affluent neighborhood to a highly affluent, Asian-majority enclave over the past decade. This transformation reflects broader trends in Silicon Valley but is notable for its intensity and the near-absence of certain racial groups. The economic stability and growth during this period suggest that this demographic shift is closely tied to the area's connection to the high-tech industry, particularly given its proximity to major tech companies like Apple.
