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Demographics
Population
Median Income
Racial Distributions
The Wilshire/Montana neighborhood in Santa Monica, California, exhibits a White Majority demographic composition, with 71% of the population identifying as white in 2022. The area has a median income of $113,118 in 2022, which is above the national average. Wilshire/Montana is located near the Santa Monica Pier and includes both residential and commercial areas along Wilshire Boulevard.
Over the past decade, Wilshire/Montana has maintained its status as a White Majority community, but with a trend towards increased diversity. The white population has decreased from 81% in 2013 to 71% in 2022. The neighborhood is showing signs of becoming a Transitional Community, although it has not yet reached the threshold for Moderate Diversity.
The Hispanic population has increased from 7% in 2013 to 12% in 2022. The Asian population has remained around 8-9%, while the Black population has increased from 1% to 3%. The percentage of residents identifying as two or more races has increased from 2% to 5% over this period.
The neighborhood has experienced economic growth concurrent with demographic shifts. The median income has risen from $83,530 in 2013 to $113,118 in 2022, a 35.4% increase over nine years. This economic uptrend correlates with the increasing diversity, suggesting the area is attracting a diverse, affluent population.
The population has remained relatively stable, fluctuating between 17,300 and 18,000 residents throughout the decade. This stability in population size, combined with rising incomes and increasing diversity, suggests a gradual replacement of some long-term residents with new, diverse, and affluent households.
The trends in Wilshire/Montana align with patterns seen in many upscale urban neighborhoods across the United States. The gradual increase in diversity, particularly among Hispanic and multiracial populations, reflects national demographic shifts. However, the retention of a strong White Majority distinguishes this neighborhood from many urban areas that have transitioned more rapidly to Majority-Minority status.
The increase in median income outpaces national averages and indicates the neighborhood's desirability and the economic growth experienced in many tech-adjacent coastal areas of California. This trend may contribute to gentrification pressures, potentially explaining the gradual demographic shifts as new, diverse, high-income residents move into the area.
Wilshire/Montana remains a predominantly white, affluent neighborhood, but is showing signs of evolving into a more diverse community. This transition is occurring alongside economic growth, suggesting a relationship between demographic change and economic prosperity. Future monitoring of these changes will be important to understand their effects on the neighborhood's character and social dynamics.