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Demographics
Population
Median Income
Racial Distributions
The Coronado Area neighborhood in Lubbock, Texas, demonstrates characteristics of a White Majority community, with 64% of the population identifying as white in 2022. This percentage has decreased over the past decade, indicating a gradual shift towards increased diversity. The neighborhood has experienced economic growth, with median income rising from $65,974 in 2019 to $92,068 in 2022. The Coronado Area is located near Texas Tech University.
Over the past decade, the Coronado Area has been transitioning from a Low Diversity community to one approaching Moderate Diversity. In 2013, the neighborhood exhibited Low Diversity characteristics with a 72% white population. By 2022, while still maintaining a White Majority, the community has seen an increase in Hispanic and Black populations, moving it closer to Moderate Diversity status.
The Hispanic population has grown from 19% in 2013 to 27% in 2022, while the Black population increased from 2% to 5% in the same period. This trend suggests the neighborhood is becoming a Transitional Community, with minority groups gradually increasing their representation.
The demographic shifts correlate with changes in median income. From 2013 to 2022, median income increased from $68,516 to $92,068, a 34% rise. This economic growth coincides with the increasing diversity, suggesting that new residents may be contributing to the area's economic vitality.
The population has remained relatively stable, fluctuating between 4,600 and 5,300 residents over the decade. This stability, combined with rising incomes and increasing diversity, may indicate a gradual replacement of some long-term residents with newcomers of varied backgrounds and potentially higher incomes.
The trends observed in the Coronado Area align with broader national patterns of increasing diversity in suburban and near-university neighborhoods. The income growth outpaces the national average, which saw median household income rise by about 10% from 2013 to 2022 (adjusted for inflation). This suggests that the Coronado Area is experiencing more rapid economic development than many other parts of the country.
The proximity to Texas Tech University likely plays a role in these trends, as universities often attract diverse populations and can drive local economic growth. The increasing diversity and rising incomes may reflect an influx of professionals, academics, and students associated with the university, contributing to the neighborhood's evolving character.
The Coronado Area is undergoing a transformation from a predominantly white, moderately affluent neighborhood to a more diverse and increasingly prosperous community. This transition reflects broader national trends towards increased diversity in urban areas, particularly those near educational institutions. As the neighborhood continues to evolve, it may soon cross the threshold from White Majority to Moderate Diversity, potentially bringing new cultural dynamics and economic opportunities to the area.