Zip code 94010 in Hillsborough, California, transitioned from a White Majority to a White Plurality community between 2013 and 2022. The white population decreased from 61% in 2013 to 52% in 2022. The Asian population increased from 22% to 29% during this period. The Hispanic population remained stable at 10-11%. As of 2022, the area is categorized as a White Plurality community with Moderate Diversity.

The demographic shift coincided with economic changes. The median income rose from $149,313 in 2013 to $161,511 in 2022, peaking at $169,541 in 2021. This trend suggests a correlation between increasing diversity and rising affluence in the area. The population grew from 42,106 in 2013 to 44,065 in 2022, indicating continued attractiveness to new residents despite high living costs.

The observed trends in Hillsborough align with patterns seen in other affluent suburbs of major metropolitan areas, particularly in California. The increasing Asian population is consistent with demographic changes in other high-income areas of Silicon Valley and the San Francisco Bay Area, often attributed to growth in the tech industry and its diverse, highly educated workforce.