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Demographic Analysis of Zip Code 78739: White Majority with Increasing Diversity
CATEGORY
Demographics
DATA
Population
Median Income
Racial Distributions
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Demographics
Population
Median Income
Racial Distributions
Zip code 78739 in Austin, Texas, is categorized as having a "White Majority" with 65% of the population identifying as white as of 2022. The area has a high median income of $169,348 in 2022. This affluent suburb has transitioned from low diversity to moderate diversity over the past decade.
The earliest complete racial data from 2013 showed the zip code had "Low Diversity" with a 71% white population. Over the decade, the white population decreased to 65% in 2022, while maintaining a "White Majority" status. The Asian population increased from 7% to 12%, becoming the second-largest racial group. The Hispanic population increased slightly from 14% to 16%. The Black population grew from less than 1% to 4%.
These changes indicate a transition from "Low Diversity" to "Moderate Diversity," with three racial groups (White, Asian, and Hispanic) now having significant representation (over 10% each).
The demographic shifts correlate with substantial economic growth. Median income rose from $146,312 in 2013 to $169,348 in 2022, an increase of about 15.7%. The population grew from 17,560 in 2013 to 20,358 in 2022, an increase of about 15.9%. The parallel growth in both income and population suggests that the area has become increasingly attractive to diverse, high-income professionals.
These trends align with broader patterns seen in many growing tech hubs across the United States. These include increasing diversity in suburban areas, particularly with growth in Asian and Hispanic populations, rising incomes in tech-centric regions often correlating with increased diversity, and the maintenance of a white majority with a gradual decrease in percentage.
Zip code 78739 in Austin, Texas, represents a "Transitional Community," evolving from low to moderate diversity over the past decade. This transition coincides with significant economic growth, suggesting a dynamic interplay between increasing diversity and rising affluence. The area remains predominantly white but is experiencing a gradual shift towards a more multiracial composition, particularly with growth in Asian and Hispanic populations. These changes reflect broader national trends of increasing suburban diversity and the economic impacts of tech industry growth in major metropolitan areas.
