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Demographic Analysis of Zip Code 48309: White Majority with Increasing Asian Population
CATEGORY
Demographics
DATA
Population
Median Income
Racial Distributions
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Demographics
Population
Median Income
Racial Distributions
The zip code 48309 in Rochester Hills, Michigan, is characterized as a White Majority community with Low Diversity. As of 2022, the white population comprises 77% of the total, with a median household income of $109,147. The area has experienced population growth over the past decade, reaching 30,082 residents in 2022.
Rochester Hills has maintained its status as a White Majority community over the past decade, but has shown signs of increasing diversity. In 2013, the white population comprised 83% of the total, decreasing to 77% by 2022. The most significant demographic shift has been the increase in the Asian population, rising from 6% in 2013 to 12% in 2022. Small increases in Hispanic and multi-racial populations have also been observed.
The demographic shifts have occurred alongside an upward trend in median household income. The median income rose from $96,220 in 2013 to $109,147 in 2022, an increase of about 13.4% over nine years. The area experienced a significant spike in median income in 2021 ($116,178) before slightly decreasing in 2022. The population has grown steadily from 28,823 in 2013 to 30,082 in 2022, a 4.4% increase.
Rochester Hills' demographic trends align with broader national patterns of increasing diversity in suburban areas, particularly those with high median incomes. The growth in the Asian population is consistent with trends seen in many affluent suburbs across the United States. However, the pace of diversification in Rochester Hills appears slower than in many comparable suburban areas nationwide.
The consistently high median income suggests that Rochester Hills continues to be an affluent enclave. This economic status may be both a driver and a result of its demographic composition, attracting high-income residents from various backgrounds while potentially limiting accessibility for lower-income groups.
Rochester Hills (48309) remains a White Majority, Low Diversity community, but shows signs of gradual transition towards greater diversity. This shift, coupled with strong economic indicators, suggests a slowly evolving community that maintains its affluent status while becoming incrementally more diverse. The coming years will be crucial in determining whether these trends accelerate, potentially moving the area towards Moderate Diversity or Transitional Community status.
