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Demographic Analysis of Zip Code 48306: Predominantly White with Gradual Diversification
CATEGORY
Demographics
DATA
Population
Median Income
Racial Distributions
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Demographics
Population
Median Income
Racial Distributions
The zip code 48306 in Rochester Hills, Michigan, is classified as having "Low Diversity" with a clear white majority as of 2022. The area has a high median income of $157,181, which is significantly above national averages, and a population of 28,564.
Over the past decade, this zip code has maintained a "Low Diversity" classification, with the white population remaining the dominant racial group. However, there are signs of a gradual shift towards increased diversity. The white population decreased from 84% in 2013 to 80% in 2022, while the Asian population increased from 6% to 9%. The Hispanic population grew slightly from 3% to 4%, and the population of two or more races increased from 1% to 5%.
The median income in this zip code has grown substantially, rising from $136,878 in 2013 to $157,181 in 2022, an increase of about 15%. This growth in income correlates with the subtle demographic shifts. The increase in Asian population might be linked to high-skilled immigration, often associated with tech or professional sectors that command higher salaries. The overall income growth could be attracting a more diverse population, particularly in the higher-income brackets across various racial groups.
Population figures have remained relatively stable, growing from 26,599 in 2013 to 28,564 in 2022, a modest increase of about 7.4%. This suggests that while the area is becoming slightly more diverse, it's not due to a significant influx of new residents but rather changing demographics within a stable population base.
The trends observed in this zip code align with broader national patterns of increasing diversity, particularly in affluent suburban areas. However, the pace of diversification is slower than in many similar communities across the United States. The high median income and slow pace of demographic change suggest this area might be experiencing what's often termed "exclusive diversification," where diversity increases primarily among higher-income residents.
The stability of the white majority at 80% is notably higher than national averages, where non-Hispanic whites make up about 60% of the population as of 2020. This indicates that while the zip code is becoming more diverse, it's doing so at a slower rate than the nation as a whole.
Rochester Hills' 48306 zip code remains a predominantly white, high-income area with "Low Diversity." Subtle demographic shifts and consistent economic growth suggest a gradual trend towards increased diversity. This evolution, though slow, may eventually lead to changes in local culture, services, and community dynamics if the trends continue or accelerate in the coming years.
