The Southall neighborhood in Franklin, Tennessee, is characterized as a Low Diversity area with a White Majority comprising 85% of the population as of 2022. The median income in Southall was $130,413 in 2022, indicating its status as an affluent area within Franklin. The neighborhood has experienced significant population growth, increasing from 1,812 residents in 2010 to 4,103 in 2022.

Over the past decade, Southall has maintained its status as a Low Diversity, White Majority community. The White population percentage has decreased slightly from 89% in 2013 to 85% in 2022. The Black population has remained relatively stable, fluctuating between 2-7% over the years. The Asian population has shown a slight increase from 3% in 2013 to 4% in 2021, before settling at 3% in 2022. The Hispanic population has grown from 1% in 2013 to 5% in 2022, showing the most significant increase among minority groups. A small but growing Two or More Races category (2% in 2022) has emerged.

The median income in Southall has fluctuated over the years but has generally remained high. It peaked at $145,783 in 2017 before declining to $122,189 in 2019. Since then, it has rebounded to $130,413 in 2022. Despite fluctuations, the overall trend shows a slight increase from $120,271 in 2013 to $130,413 in 2022. The consistent high median income suggests that Southall remains an attractive area for affluent residents, which may influence its demographic composition.