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Demographic Analysis of Brandon: A Predominantly White Neighborhood in Atlanta
CATEGORY
Demographics
DATA
Population
Median Income
Racial Distributions
DATA SOURCE
United States Census Bureau: American Community Survey Data (ACS)
Brandon, a neighborhood in Atlanta, Georgia, exhibits a demographic profile categorized as "Low Diversity" as of 2022. The population is 95% white, with a median income of $200,000, positioning Brandon among Atlanta's most affluent neighborhoods. Brandon is known for its historic charm, tree-lined streets, and proximity to prestigious private schools.
Over the past decade, Brandon has maintained its status as a White Majority neighborhood. From 2013 to 2016, the white population remained above 90%. Between 2017 and 2019, a slight trend towards "Moderate Diversity" emerged, with the white population decreasing to 85-89% and marginal increases in Black and Hispanic populations. By 2020-2022, the neighborhood returned to "Low Diversity" status, with the white population rising back to 95%.
Brandon's economic profile has remained consistently affluent throughout the decade. The median income increased from $199,685 in 2013 to $200,000 in 2022, indicating sustained economic prosperity. The brief period of increased diversity (2017-2019) coincided with a slight dip in median income to $184,652 in 2017, but this quickly recovered. Population figures have remained relatively stable, fluctuating between about 1,200 and 1,400 residents.
Brandon's demographic and economic profile is distinct within Atlanta. While Atlanta has been trending towards greater diversity, Brandon has maintained its predominantly white composition. The median household income in Brandon ($200,000) is significantly higher than Atlanta's overall median of approximately $64,179 (as of 2021). The neighborhood's resistance to diversification contrasts with national trends towards increasing racial and ethnic diversity in urban areas.
These factors suggest that Brandon represents a unique enclave within Atlanta, maintaining a distinct demographic and economic character amid broader urban changes. The neighborhood's ability to sustain such high income levels and demographic homogeneity in a diverse city like Atlanta points to strong local factors, possibly including exclusive zoning, high property values, and established community networks.
Brandon presents a case of sustained affluence and demographic stability in an era of increasing urban diversity. While it has experienced minor fluctuations in its racial composition, its overall character as a high-income, predominantly white neighborhood has remained consistent over the past decade, setting it apart from broader trends in Atlanta and the nation.
