The 72704 zip code in Fayetteville, Arkansas, as of 2022, is classified as a "White Majority" community with moderate diversity. The area has a population of 33,404 and a median income of $67,007. The white population is dominant at 77%, with Hispanic and multiracial residents each representing 9% of the population, indicating a gradual shift towards increased diversity.

Over the past decade, this zip code has maintained its "White Majority" status, but shows evidence of becoming a "Transitional Community". The white population decreased from 86% in 2013 to 77% in 2022. The Hispanic population grew from 5% in 2013 to 9% in 2022. The most significant change occurred in the "two or more races" category, increasing from 1% in 2013 to 9% in 2022. These trends suggest a slow but steady movement towards greater diversity.

The area has experienced overall economic growth, with median income rising from $57,026 in 2013 to $67,007 in 2022, an increase of about 17.5%. This growth correlates with the increasing diversity. As the community became more diverse, median income generally increased, peaking at $73,254 in 2021. The population grew significantly from 24,539 in 2013 to 33,404 in 2022, a 36% increase. This population growth, coupled with increasing diversity and rising incomes, suggests that the area is attracting a mix of new residents from various backgrounds.